From: http://blogs.harvardbusiness.org/nivi/2009/04/how-to-write-an-elevator-pitch.html
What’s an elevator pitch?
An elevator pitch is a brief e-mail summary of your business. Or a short story that you can tell in the course of a elevator ride.
You use the elevator pitch to get meetings with prospective investors. Typically, you ask someone whom the investor trusts to pass along your elevator pitch with [...]